Man of the Year Award 2014
Since his appointment as Chief Executive of Welcome to Yorkshire in October 2008, Gary Verity has successfully raised the profile of Yorkshire at a national and international level.
Attracting over 200 million visits a year, tourism in Yorkshire is around £7 billion and Gary is working with tourism businesses, councils and other partners to grow the county’s visitor economy and make Yorkshire a leading destination.
A dynamic and motivational leader, Gary has an excellent track record in brand building and managing complex businesses. After 18 years with Royal Insurance, he built a reputation for turning around failing businesses.
A passionate Yorkshireman, Gary is an award-winning Dales sheep farmer and lives on a working farm near Leyburn. Since his late wife Helen was diagnosed with terminal cancer in 2004 he has raised more than £400,000 for cancer charities. Gary continues to raise money for their chosen charities.